THE SISTER LOVES MANIFESTO
Sister Loves believes design should have integrity. When establishing our brand we wanted our values to be intrinsic in everything we do. Here we set out our manifesto of ideas behind Sister Loves.
Individuality, Authenticity and Genderless Design
Dare to be different. Sister Loves believes this is how everyone should approach their style. The fashion industry is taking a more considered approach to inclusivity and diversity, moreover there is greater appetite for alternative perspectives on beauty and style. Sister Loves is reflecting this spirit not only in our products, which are mostly genderless and entirely ageless, but in the way we have developed the brand. Using individuals to model our designs and styling them in unexpected ways, we want to demonstrate how our products can be embraced and interpreted by any wearer who is drawn to them.
Craftsmanship, Process and Production
Sister Loves wants to give you the story behind each product, the history its development and the makers behind it. By highlighting the design process, we want to engender thought around it. When creating a product, there is no detail too small to consider, from the placement of a zip to the weight of a fabric. We believe that when this process is better understood and appreciated the final article will have more meaning to you.
Provenance has become increasingly important in how a item is valued. Sister Loves has taken time to build relationships with Makers and Artisans. Working closely with them at every stage of production, we intend to champion their skill and craftsmanship. Sister Loves has initiated collaborations with designers and producers, and we intend to provide a platform for Artists and Creatives on our site, in order to highlight and share their work.
Timeless and Season-less Design
Sister Loves believes that good design transcends seasonal trends. There is a disconnect between the rise of fast-fashion in recent years and the growing desire for a wardrobe which has both individuality and longevity. Sister Loves wants to create unique pieces that can accent your existing wardrobe, yet redefine your look.
Sister Loves will create designs in Limited Runs or as Bespoke pieces, so they will remain distinctive and rare items. Our pieces have been designed to be timeless, they are New Heirlooms, items to return to and cherish. Sister Loves wants to celebrate style which is creative, has authorship and that is uniquely yours.
Sustainability, Considered Production and Consumption
The fashion industry has adapted and changed focus in how it delivers the designers vision, and is slowly moving to a more sustainable model. We are all consumers, but we need to think more deeply about how and why we buy most things, including clothes and accessories.
Please consider the resources it takes to produce an item, the effort, expense and waste created. Sister Loves has made efforts to invest in sustainable and fair practices when creating our products. We will continue to work on this and make it a priority as we grow as a brand and as a community.
A shift is needed in the philosophy of fashion and consumerism, if we are going to buy, we must do so better. Sister Loves wants you to invest only in key pieces, to celebrate and preserve them.
Individuality, Authenticity and Genderless Design
Dare to be different. Sister Loves believes this is how everyone should approach their style. The fashion industry is taking a more considered approach to inclusivity and diversity, moreover there is greater appetite for alternative perspectives on beauty and style. Sister Loves is reflecting this spirit not only in our products, which are mostly genderless and entirely ageless, but in the way we have developed the brand. Using individuals to model our designs and styling them in unexpected ways, we want to demonstrate how our products can be embraced and interpreted by any wearer who is drawn to them.
Craftsmanship, Process and Production
Sister Loves wants to give you the story behind each product, the history its development and the makers behind it. By highlighting the design process, we want to engender thought around it. When creating a product, there is no detail too small to consider, from the placement of a zip to the weight of a fabric. We believe that when this process is better understood and appreciated the final article will have more meaning to you.
Provenance has become increasingly important in how a item is valued. Sister Loves has taken time to build relationships with Makers and Artisans. Working closely with them at every stage of production, we intend to champion their skill and craftsmanship. Sister Loves has initiated collaborations with designers and producers, and we intend to provide a platform for Artists and Creatives on our site, in order to highlight and share their work.
Timeless and Season-less Design
Sister Loves believes that good design transcends seasonal trends. There is a disconnect between the rise of fast-fashion in recent years and the growing desire for a wardrobe which has both individuality and longevity. Sister Loves wants to create unique pieces that can accent your existing wardrobe, yet redefine your look.
Sister Loves will create designs in Limited Runs or as Bespoke pieces, so they will remain distinctive and rare items. Our pieces have been designed to be timeless, they are New Heirlooms, items to return to and cherish. Sister Loves wants to celebrate style which is creative, has authorship and that is uniquely yours.
Sustainability, Considered Production and Consumption
The fashion industry has adapted and changed focus in how it delivers the designers vision, and is slowly moving to a more sustainable model. We are all consumers, but we need to think more deeply about how and why we buy most things, including clothes and accessories.
Please consider the resources it takes to produce an item, the effort, expense and waste created. Sister Loves has made efforts to invest in sustainable and fair practices when creating our products. We will continue to work on this and make it a priority as we grow as a brand and as a community.
A shift is needed in the philosophy of fashion and consumerism, if we are going to buy, we must do so better. Sister Loves wants you to invest only in key pieces, to celebrate and preserve them.