Eyes Open: The Story Behind Occhi Aperti Bambini

There's a phrase Italian parents say to their children — Occhi Aperti Bambini. Eyes open, children. It's a warning, a wonder and a way of seeing the world all at once.

Look out. Be alert. But also — look up. Notice the beauty around you. The perfectly imperfect small things. The details that are overlooked. The quietly unexpected.

We live in a world of constant distraction, our vision pulled in a thousand directions at once. Occhi Aperti Bambini is our gentle reminder to look deeper, think harder and be conscious of the world around you.

Working with our Collected Voices collaborators, we translated this sentiment into a unisex organic cotton T-shirt — screen-printed in black or white, simple and utilitarian, so the message does the talking.

The T-shirt is part of our Collected Voices collection, which is built around meaningful voices with attitude. Our slogans and empowering mantras are designed to inspire confidence, kindness and self-expression — signifying a more inclusive, optimistic world.

We are building a collection of T-shirts that are unisex and utilitarian, to emphasise the statement made while being adaptable to the wearer's unique style and identity. Because sometimes the most powerful thing you can wear is a thought.

Open your eyes. Be curious. Be conscious.